Dana Johnson


International Speaker Experiential Business Consultant

EMAIL: dana@openleafx.com


Dana Johnson has a Master’s degree in exercise physiology with an emphasis in sports psychology.  In addition to having experience as an adventure client, adventure guide and sales representative she has spent years as a corporate trainer for several fortune 500 companies.  This unique combination has launched Dana into a new space within the travel industry.  Dana works with chambers, tourism boards, tour operators, hoteliers, outfitters and travel agencies, teaching them the importance of experiential sales.  The travel industry is selling experiences yet ignoring the differences in people and how they participate in travel.

The travel industry is extremely competitive and a new generation of travelers is digging deeper than Trip Advisor and Yahoo Reviews to determine if a location is worthy of their hard earned money.  Dana works with companies to create extremely memorable itineraries custom tailored to the individual.  She teaches staff how to read body language and how to react to opposing personality types.  Above all else Dana teaches the actual physiology of vacationing and adventure. Memories are merely chemical reactions in the brain and with proper understanding an outfitter or tour operator can make an experience more memorable and pleasant, thus creating a profit-generating sales force through word of mouth from satisfied clients. If you are interested in hiring Dana to speak, train or to work with you directly please contact her at: dana@openleafx.com  

1-262-853-8996 Skype DanaSJohnson

Eleanor Roosevelt

The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience.