Dana Johnson

International Speaker Experiential Business Consultant

EMAIL: dana@openleafx.com

"Let yourself be silently drawn by the strange pull of what you really love. It will not lead you astray."  


It was a great experience for all of us, and personally I really enjoyed working with Dana. I knew she was the right choice since I saw her presentation at ATMEX (Adventure Travel Mexico Conference). The guides and managers loved it! And they are usually resistant to these type of trainings. We are getting excellent feedback and I think there will be room for more trainings and possibly Dana's help as a consultant for other areas. 

-Angela Rojas

(Guide Manager, Alltournative, Cancun, Mexico)

Guides are the face of your company.  Customers share their most memorable life moments with these trip leaders.  Are your guides making the most of these opportunities to make faithful clients and future referral sources? 

 Every tour company has guides trained in the traditional disciplines of history, safety, language and logistics. These are the pillars of making a successful guide or trip leader.  An understanding of people and personalities however is what makes a good guide GREAT and make your customers your most valuable marketing tool.  Dana Johnson's guide certification course in the physiology and psychology of travel teaches guides they are a sales person as much as they are a tour leader.

The guide certification is a 4 hour course presented in a format incorporating team building, group exercises and other deliveries of information to cater to all learning styles (kinesthetic, auditory and visual). Guides will learn about personality differences, the psychology of buying, handling fear responses and how to make an itinerary as memorable as possible.

To book Dana, please fill out the form below or contact her directly at  dana@openleafx.com .  You can also call  
1-262-853-8996 or Skype DanaSJohnson.